It may be because it enables them to pick and choose a 'best of breed' solution but it may also reflect that, because many training providers have a very narrow service range, HR had very little choice. Increasingly this view is now being challenged.

Sales academies, universities, business schools, or whatever you choose to call them are becoming increasingly popular. They meet the growing need many companies are facing to rationalise their supply chain. They ensure the messages within individual elements of the curriculum are consistent. They allow on-going reinforcement and incremental learning across modules. They make it easier to build clear yet flexible development paths. They optimise delegate numbers and hence improve cost effectiveness. And they are easier to administer.

So why doesn't everyone have a sales academy?

Maybe it's because so few providers can offer them. For a single sourced sales academy you may need a partner with:

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